Are you in your first marketing role? Would like to complement your practical experience with a recognised professional qualification? Perhaps you are considering a career change into marketing and would like be able to demonstrate knowledge in this area on your CV? If either of these sound like you then this course is ideal for you.
This qualification compromises of two units; Marketing Principles and Digital Essentials
Marketing Principles provides an understanding of the role and function of marketing within organisations and what factors can influence consumer behaviour. As well as the concepts and elements which make up the marketing mix and how this is used to satisfy customer’s needs.
Digital Essentials provides further insight into what is meant by digital marketing and the key factors to consider when developing digital marketing campaigns. As well as the importance of developing campaign content aimed at specific market segments and how campaigns can be measured.
Please note: You will also be required to join the CIM for the duration of your studies. Assessment fees are currently £100.00 per module so £200.00 for the course (plus the registration fee of £50). Fees are set by CIM and as such, may be subject to change.
On completion of the Foundation Certificate in Marketing you may wish to progress onto the Level 4 CIM Certificate in Professional Marketing.
It is not necessary to have any previous experience or knowledge of marketing to study the Foundation Certificate in Professional Marketing. So, if you’re an aspiring marketer or new to a marketing support role, this qualification is the right choice for you.
If English is not your first language, you will need to demonstrate you’ve achieved an equivalent qualification.
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