This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.
The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and be assessed by way of a portfolio/assignment. By the end of this module you should be able to:Unit 1: Digital Techniques Understand digital marketing tools and techniques (15%)Assess different applications of digital marketing (15%)Unit 2: Digital Enhancement Know how to integrate digital and offline marketing (15%)Understand approaches to enhancing stakeholder engagement (20%)Unit 3: Digital Management Know how to develop a digital marketing plan (20%)Apply and adapt digital marketing analysis (15%)
Portfolio/AssignmentThe assessment will require submission of a portfolio/assignment based on a theme and an organisation of choice.
More info can be found by visiting the CIM website.
CIM membership is £65 for affiliated student membership and then it is £110 per assessment, so £220 plus membership fee, the fees are set by CIM and subject to change.
On completion of the Foundation Certificate in Marketing you may wish to progress onto:
CIM Level 4 Certificate in Professional Digital Marketing
Is it for me?
You’ll need to have a minimum of one year’s experience in the industry or a relevant level 3 qualification to study the Certificate in Professional Marketing or Certificate in Professional Digital Marketing.If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
Levels available 4
Start/End Time18:00 / 21:00
LocationAndrew Peck Building - Bletchley Campus
COURSE HIGHLIGHTSCOURSE HIGHLIGHTS
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