The aim of the CIM Level 4 Certificate in Professional Marketing is to provide you as a practising marketer with relevant, contemporary marketing content to equip you for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.
You will gain the knowledge, skills and understanding to be able to perform at an operational level and to perform an essential and successful professional marketing role within the workplace through three units of study.
Applied Marketing: You will learn about the role of marketing in the organisation and key concepts that underpin the activities of the marketer. You will cover the marketing environment, customer behaviour in the digital age, marketing research and the marketing planning process.
Digital Marketing Techniques: You will focus on the importance of the ever-evolving, dynamic, digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.
Planning Campaigns: Gain the skills and knowledge needed to plan and implement successful campaigns that deliver results for an organisation. You will learn about the campaign planning process, including how to analyse an organisation’s current position. Learn how to set campaign objectives, implement a campaign then measure and evaluate its success for continuous improvement.
On completion of the CIM Certificate in Professional Marketing you may wish to progress onto further CIM qualifications or pursue employment within Marketing.
Is it for me?
Do you have at least one years experience within a marketing role? Are you looking to gain a better understanding of the role and impact of marketing within an organisation and how it can be used to drive success? Do you want to gain a deeper understanding of digital communications to improve multichannel marketing? The Certificate in Professional Marketing is perfect for Marketeers looking to gain deeper insight into the concept of product and brand management and what influences the behaviour of your customers, allowing you to devise integrated marketing communication strategies to enrich the customer experience and deliver customer value.
If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
Start/End Time18:00 / 21:00
COURSE HIGHLIGHTSCOURSE HIGHLIGHTS
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