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MK College students reach final of business competition

Thu 18 Jan 2018 - posted by MK College

The Milton Keynes College team consists of three students from the Level 3 Diploma in Business course, James Dyett, Lee Russell and Elizabeth Marlow. The competition challenged the budding entrepreneurs to design and market a brand new 6-inch Sub or flatbread. Now in its eighth year and free to enter, the competition encouraged students to develop important life and employability skills, such as research, presentation and team work, alongside specific business and marketing concepts, all set within a real-life business context.

The creative students produced a unique Sub named the ‘SubStar’, designed to be both a healthy and nutritious sandwich option, created for the Subway brand’s Low Fat Subs range. The pupils now face a nerve-wracking Dragon’s Den style pitch to a panel of Subway brand experts at Cambridge University on Thursday 1st February.      

This year’s competition received just under 100 entries which have been whittled down to six shortlisted entries. The stakes are high, as finalists are competing for the chance to see their Sub launched in over 200 stores across the Anglia region and bag themselves £1,000 of Amazon vouchers.

Frances Godfrey, Course Team Leader of Business at Milton Keynes College, said: “We are so proud that our students have been shortlisted as finalists in the challenge. The team have worked really hard to create their Sub and it has been a great opportunity for them to put their business skills to the test. The whole college is looking forward to the final and are all rooting for them to win!”

Subway brand entrepreneur, Bob Moodliar, added: “We would like to thank all of the schools who entered this year’s challenge, we have received some outstanding entries and it was tough to decide who would make it to the final pitch. The six teams of finalists should be proud of their achievement in getting so far in the competition; it is a true testament to all of their hard work and creativity. We are looking forward to seeing their creative pitches at the judging day.”

Milton Keynes College will be competing against this year’s other five finalist schools: Northampton College, The Bedford Sixth Form, City of Norwich School, Langley School in Loddon and The King’s (The Cathedral) School in Peterborough.